Our Perspective
Unfiltered Insights for the Bold Minded
Unfiltered Insights for the Bold Minded
Get in Loser, We’re Taking Risks: What B2B Creative Strategies can learn for CPG packaging rebrands
B2B. B2C. B2B2C. In-house. Agency. Regardless of what world you live in, living in the universe of brand and creative guarantees you’re fed article upon article of consumer packaged goods; and with CPG being one of the most relevant and tangible ways we, being consumers ourselves, interface with brands, it’s no surprise. We live in a world of packaging. We are introduced to new ideas that lead and corroborate our thinking, our beliefs— and receive the investment of our dollar— all through the aspirational gloss and visual experience of a physical, branded item.
All That Glitters Ain’t Gold: Vanity Metrics and Why Attraction Isn't Connection
In the world of digital marketing, metrics are king and it’s easy to get dazzled by shiny numbers—likes, shares, followers, and page views. But here’s the catch: all that glitters ain’t gold. Welcome to the realm of vanity metrics: the shiny statistics that look impressive on paper but often fail to translate into meaningful results.
While attraction is a good start, it’s connection that truly counts. Let’s delve into why those glittering numbers might be fool’s gold and how focusing on genuine connections can set your brand apart.
The Art of “Quiet” Exploration
While it’s incredibly far from being a unique observation: we are hit with a digital wall of voices. The conversations we have daily feel louder and noisier than ever. Make the mistake of searching one thing and suddenly an algorithm is pulling you down a black hole: feeding you miracle solutions, contradicting advice, a dozen competing brands, and divisive opinions for the next week… or for as long as you keep clicking in search of your solution.